The White Company
Founded by Chrissie Rucker in 1993, The White Company has evolved from humble beginnings as a mail-order concept to become one of the UK’s leading lifestyle brands, encompassing bed and bath, furniture, home accessories, lighting, fragrance, fashion, children’s clothing and homewares.
Today, there are 50 stores within the UK, and a highly successful website alongside the original mail-order channel.
After initially selling beautifully soft white bathrobes to complement its range of towels, The White Company has expanded its women’s clothing into an eagerly awaited part of its offer. Every season brings a new collection of stylish, versatile, easy classics that work together to give effortless style to any wardrobe. Elegant daywear and luxurious yet comfortable nightwear are proving to be favourites year after year.
And let’s not forget The Little White Company – a range of children’s and baby wear, bedding, toys and gifts, which has proved so successful that it now has not only its own catalogue but also whole stores devoted to the little ones!
You’ll also find The White Company’s glorious range of fragrances, including indulgent bathtime treats, room scents and candles that allow you to fill your room with relaxing, calming or invigorating fragrance. They also make perfect gifts, and can be gift wrapped beautifully for you.
And, of course, essentials for the linen cupboard remain at the heart of The White Company’s range – duvet covers, pillows, fitted sheets and luxury towels, in timeless, stylish white with some signature colour pieces introduced from season to season.
The White Company has everything you need to create a beautiful home and wardrobe with fantastic quality at really affordable prices.