Boden makes temptation easier than ever with its new Digital Catalogue app

As if its fashion lines aren’t already fabulous enough, Boden has just gone and made them even more accessible by launching an app – or Digital Catalogue – on Apple App Store & Google Play.

We’ve been having a play with the app on our own phone, and it seems pretty easy to browse the various collections, pop things in your basket, and buy direct from your phone or tablet.

As always, the quality of the pictures is great – easily zoomable, with lots of detail – and we like how you can click on a picture of someone wearing an outfit and immediately bring up details of all the individual items (jumper, shoes, the lot) in one place.

That’s something that we’d like more websites to do as well, actually – how often do you spot a picture of a model wearing a great outfit but end up having to trawl through the whole site to identify all those elusive accessories?

To get the app, just head over to the Boden website and you’ll see the download links for your device. Then the hard part is to try to resist temptation!

Indeed, for the next three days there’s even more reason to be tempted, with 25% off everything on the Boden website (excluding only the Icons range and anything that’s already reduced in the Clearance section), plus free delivery and returns. You don’t even need to enter a code – just make sure you shop before the promo ends on Tuesday 29 September, and the discount will be applied automatically.

That sounds like a very good excuse to download the new app – if you needed any more reason, of course!

Check out the Boden listing in our Directory here.