Active in Style

Active in Style

Founded by Caroline Lucey in 2013, Active in Style is a retailer that believes in the possibility of living your best active life the fit, fashionable way.

In a short time, Active in Style has become the UK and Europe’s go-to online retailer for the modern woman who wants to live a life of wholeness, and do it all in style. Constantly setting trends in fitness fashion, Active in Style’s store features a curated collection of the very best activewear from around the globe.

Dedicated to sourcing functional, coveted and fashion-forward designs from leading industry brands, Active in Style is all about bringing you the very best in active apparel with a stylish statement, including sports bras, leggings, hoodies, gym bags and more. Style-conscious, colourful designs are combined with fabrics that complement the body in motion, keeping you cool through moisture wicking and breathable technology, and functional shapes that bend and move with every turn.

Shop the full range online at, or visit the Active in Style concept store in Chelsea’s Kings Road for activewear brands as well as instore events, talks and workouts.

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1 Response

  1. November 24, 2016

    […] activewear space right now is online retailer Active in Style, which we feature in our Directory here. Created by Caroline Lucey in 2013, Active in Style is an activewear store that believes in the […]

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