Fashion labels on the up – British fashion to watch out for
With London Fashion Week in full swing, our thoughts have well and truly turned to all things style. In particular, we’ve got a hankering for discovering the best of Britain’s new independent fashion labels. So, indulge us while we drift away from the high street (just this once), and get to know a bit about the best up-and-coming talent in the world of fashion…
House of Hackney
Originally an interiors label, House of Hackney – founded by Javvy M Royle and Frieda Gormley, a husband and wife duo – now creates fabulous fashion for both men and women. The new season collection focuses on big bold prints on everything from shirt maxi dresses to high-waisted shorts for women, and t-shirts and sleeveless hoodies for the gents. Think East London style that’s effortlessly wearable.
Britain is a country known for its bad weather, so it’s no surprise that a knitwear company would thrive here – and that’s exactly the story with Common Sons. Started just three years ago in 2011, Common Sons is a men’s knitwear label that exudes Britishness. JLS have been pictured wearing their jumpers, so we’re predicting the British public will be seeing a lot more of the brand in the next few years.
[EDIT, 4 April 2016: Common Sons doesn’t seem to exist any more – so our prediction was clearly wrong!]
Sister by Sibling
Sid Bryan, Joe Bates and Cozette McCreery are the designers behind British fashion label, Sibling, and their new ‘Sister’ brand is one to watch. The collection features jumpers with big sparkly slogans, knitted biker dresses, and candy print t-shirts. The look is fun, fresh and young with more than a hint of the 1950s about it.
The début brand from a design collective, Parka London – as the name suggests – takes inspiration from the classic coat. With the parka as their starting point, the team has gone on to create jackets such as Harper, a lust-worthy biker jacket for women, and Tristan, a bold yellow carbon-coated parka for guys. The look is the perfect mix of modernist and classic.
Alice Takes a Trip
Sisters Claire and Lauren Middleton founded quirky fashion brand Alice Takes a Trip in 2006 in Sheffield. Using the city’s musical heritage as a key influence, the label isn’t afraid of making a statement. The current collection includes screenprinted sweatshirts, peter pan collar dresses, and dagger print jackets. Part 90s grunge, part angry teenager – something most of us can relate to!