Online store Tesoros brings fashion accessories “treasures” to the UK

Did you know that fashion accessories are the fastest-growing area of online shopping? No, nor did we until we attended the excellent Fashion Digital UK conference in London earlier this week, hearing all the latest on how our favourite fashion brands are using new technologies to keep offering customers a better and better shopping experience.

Not surprisingly then, the web is awash with fashion accessories stores all hoping to win a slice of your custom. So how do you pick out the online stores offering something extraordinary from those that are just ordinary? Well, part of our job is to sniff those hidden gems out for you, sharing them via our tweets (the latest ones are always shown on the right of the homepage) and through this website, of course.

One online accessories store that we like from our own part of the world is Wearside-based Tesoros, which takes its name from the Spanish word for “treasures” and describes itself as the “home of beautiful and unusual accessories.” On the site, Tesoros sells a collection of trinkets for the home alongside its enticing ranges of bags, gloves, scarves and jewellery.

We recently chatted to Maxine Purdy, the founder and owner of Tesoros, who explained how her store draws inspiration from the “ancient alleyways of Palma, Malaga or other Spanish cities”, where “narrow cobbled lanes provide welcome shade from the piercing sun, but also hide beautiful shops many tourists never see.”

Looking to bring a similarly eclectic mix of fashion and home accessories to Tesoros, Maxine told us how she is “continually researching the latest looks from the world’s catwalks”, scouring companies around the world for luxurious handbags, handwoven scarves or unusual pieces of fashion jewellery to add to the shop’s collections. We certainly like what Maxine has discovered so far – check out the website yourself and let us know what you think!

You can read the full interview with Maxine from Tesoros on the Soult’s Retail View blog.